PLAY is a non-profit with one mission: make the world a more playful place.
we all play as children. it’s how we learn, create, and relate to others. for whatever reason, at a certain point in our lives, we decide we’re “too old,” “too cool,” “too professional,” or “too whatever” to play. we may engage in competitive sports, grab drinks with friends, go to a concert, or do any number of other recreational activities during which we’re often following a conventional script of behavior.
but for most of us, pure social and imaginative play is sorely lacking.
this kind of play is the missing piece in our technology, work and goal-dominated existence and we create experiences to bring more of it into your life.
why play matters
adding more play to your life enhances creativity, improves relationships, increases your confidence, makes you feel present and joyful. and if that's not enough, it also boosts brain function and is vital for problem solving.
playing is like a workout for your right-brain.
the more you do it, the easier it is and the stronger and more flexible your creativity becomes.